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Male plastic surgery is on the rise, and men are asking for more masculine facial definition.
Details reports that the square jaws seen on Jon Hamm, Michal Fassbender and Daniel Craig are 'in', while the dainty chin and more 'boyish' look of Leonardo DiCaprio, Zac Efron and Tobey Maguire have become yesterday's news.
'There's less of a desire now for a conventionally beautiful white-bread face,' Dr. Steven Teitelbaum, an associate professor of plastic surgery at UCLA School of Medicine, told the magazine.
Strong features: According to plastic surgeons, men now covet the strong jawlines of actors like Jon Hamm (left) and Daniel Craig (right)
'People are embracing strong features like ethnic, nontraditional noses'.
Instead of having traditional rhinoplasty, more and more men are opting to balance out their large facial features with chin implants.
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ShareThey can also have their noses 'trimmed back' - a surgeon can file down bone while still leaving small imperfections.
According to the American Association of Aesthetic Plastic Surgery, men had almost 800,000 cosmetic procedures in 2012, or nine per cent of the total.
Changing trends: Men are moving away from wanting cute noses and boyish looks of men like Leonardo DiCaprio (left) and Zac Efron (right)
The number of cosmetic procedures for men has increased over 121per cent since 1997 - and the most popular surgical procedures were liposuction, rhinoplasty, eyelid surgery, breast reduction and facelift.
The new guard of plastic surgery has smaller instruments and faster-healing incisions than ever before.
Neck micro-liposuction has become hugely popular because it can tighten the jawline - which can become slack due to excess fat or sun exposure - in 30 minutes.
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Some procedures like the Ultherapy non-surgical facelift use ultrasound technology that stimulates new collagen growth.
Even non-celebrities feel that looking younger and better gives them an edge in an increasingly competitive marketplace.
Research from the University of Texas shows that good-looking people get hired sooner, land promotions faster, and earn an average of three to four per cent more than those with below-average looks.
The downside? Men, like women, who initially found the surgery 'empowering' can become addicted and, experts say, go too far.
But the trend of men trying to create the perfect face shows no sign of slowing down.
'I did a rhinoplasty and a chin implant on a famous actor who had a monster nose and no chin. We left a bit of a bump in the nose, so it still looked like his, just a better version,' says Dr. Darrick Antell, assistant clinical professor of surgery at Columbia University.
'No one, including the producer on his next project, noticed he'd had a nose job.'
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